The 2010 FIFA World Cup is the 19th and current FIFA World Cup, the premier international association football tournament. It is being held in South Africa, beginning on 11 June and scheduled to conclude on 11 July 2010. The tournament is the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. The final is forecast to be among the most-watched events ever, possibly behind only the opening ceremony of the 2008 Olympic Games.

Source: Wikipedia.org